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LCIM's "Create Next" Digital Marketing Campaign
Gold Quill | 21 June 2020
LCIM's "Create Next" Digital Marketing Campaign
by: Melinda Scaringi

The global LCI Education Network was ready to launch its newest design school, LCI Melbourne, having invested millions in a bespoke campus with exceptional facilities for students of creative arts, fashion and costume, interior design, graphic design and photography and film. Despite boasting 23 campuses on five continents across the globe, LCI Education, as a brand, remained relatively unknown to prospective Australian students and their influencers. But its new campus had classrooms to be filled, and in September 2018 LCIM commissioned Ellis Jones to design and deliver a targeted digital student recruitment campaign, that would simultaneously build awareness and generate leads for the major 2019 enrolment period (to 1 February).

Our goal was to engage school levers considering design education options and generate web visits and course enquiries to support the business reach its enrolment targets. Our strategy was to document a live experience of creativity on campus, bringing the unscripted voices of the school's current students to the eyes and ears of prospective students — authentically showcasing the unique experience and course breadth on offer, and spotlighting its unique selling points.

The campaign videos, audio and display creative delivered to audiences via digital media (including YouTube, social media, Spotify and youth news media) achieved significant increases in engagement and lead generation, ultimately supporting LCIM to achieve its 2019 enrolment targets.

Read the full case study here.


Melinda Scaringi
Business Acumen
Communicating Wellness in the Workplace: Circle of Fellows No. 92
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This Circle of Fellows live stream recording delves into a thorough hour-long dialogue centered around workplace wellness. It highlights the imperative for internal communication professionals to actively address this issue.

Business Acumen
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Empathizing the importance of effective communication in promoting diversity, equity, and inclusion (DEI) within organizations, Monique Zytnik warns against clichéd approaches and provides guidance on avoiding pitfalls. Read more and seek inspiration to ensure your initiatives have a...
Podcasts
PodCatalyst Episode 39: Taking Risks on Social With Zaria Parvez, Duolingo
1 June 2023
PodCatalyst Episode 39: Taking Risks on Social With Zaria Parvez, Duolingo
by: Zaria Parvez

In the latest episode of PodCatalyst, Zaria Parvez explores how creative freedom and trust have been instrumental in Duolingo's success, as her ability to connect with the platform's younger audience has propelled her to new heights and made her a role model for others. 

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