Powered by IABC
Catalyst
  • Innovation
  • Business Acumen
  • Career Roadmap
  • Gold Quill
  • Podcasts
  • About
LCIM's "Create Next" Digital Marketing Campaign
Gold Quill | 21 June 2020
LCIM's "Create Next" Digital Marketing Campaign
by: Melinda Scaringi

The global LCI Education Network was ready to launch its newest design school, LCI Melbourne, having invested millions in a bespoke campus with exceptional facilities for students of creative arts, fashion and costume, interior design, graphic design and photography and film. Despite boasting 23 campuses on five continents across the globe, LCI Education, as a brand, remained relatively unknown to prospective Australian students and their influencers. But its new campus had classrooms to be filled, and in September 2018 LCIM commissioned Ellis Jones to design and deliver a targeted digital student recruitment campaign, that would simultaneously build awareness and generate leads for the major 2019 enrolment period (to 1 February).

Our goal was to engage school levers considering design education options and generate web visits and course enquiries to support the business reach its enrolment targets. Our strategy was to document a live experience of creativity on campus, bringing the unscripted voices of the school's current students to the eyes and ears of prospective students — authentically showcasing the unique experience and course breadth on offer, and spotlighting its unique selling points.

The campaign videos, audio and display creative delivered to audiences via digital media (including YouTube, social media, Spotify and youth news media) achieved significant increases in engagement and lead generation, ultimately supporting LCIM to achieve its 2019 enrolment targets.

Read the full case study here.


Melinda Scaringi
Business Acumen
Communication Can Calm Chaos: World Conference 2022 Preview
23 June 2022
Communication Can Calm Chaos: World Conference 2022 Preview
by: Jenni Field

Communication can calm chaos because it is the golden thread that runs through organizations.

Innovation
Before, During and After: Managing Cybersecurity Communications
22 June 2022
Before, During and After: Managing Cybersecurity Communications
by: Paige Strand

Everyone plays a role in ensuring the organization is protected from cybersecurity incidents — especially communicators — from proactive planning to reactive measures in the moment. What should we focus on first?

Business Acumen
ESG — Communicating the Greater Good
22 June 2022
ESG — Communicating the Greater Good
by: Joe Bobbey, Stephen Forshaw and Tammy Korgie

Having a solid understanding of ESG and related trends is the first step to being a more effective ESG communicator.

Contact Us
330 N Wabash Avenue, Suite 2000, Chicago, IL 60611 USA
Phone: 312.321.6868 | Toll-Free: 800.218.8097 | E-mail: member_relations@iabc.com
Login
Search